Ruli

Privacy Policy

Effective date: September 2, 2026 · Last updated: September 8, 2026

This Privacy Policy explains how Ruli (“Ruli,” “we,” “us,” or “our”) collects, stores, uses, and shares information when you use the Ruli iOS application and related support channels (the “Service”).

Ruli is a travel packing app for adults. Your trips, inventory, checklists, profile, Coin balance, and account details are uploaded to and stored on Ruli’s servers. Please read this Policy together with the Ruli Terms of Use and End User License Agreement.

1. Who we are and what this Policy covers

This Policy applies to the Ruli iOS app, account registration, profile features, packing tools, optional in-app purchases (Coins and VIP), Restore Purchases, and emails you send to our support address. It does not apply to Apple services, other apps, or websites we do not control, except to describe how Ruli interacts with them.

Ruli is the controller of account data, packing content, and support emails you send us. When you use the app, that information is uploaded to our servers so we can operate the Service.

2. Quick summary

• Packing data, profile information, and Coin balances are uploaded to Ruli’s servers and associated with your account.
• Ruli is for users who are at least 18 years old. We ask for date of birth to enforce that rule.
• If you buy Coins or VIP, Apple runs checkout. We never receive your card or bank details.
• We do not sell your personal information and we do not use purchase records to advertise to you.
• You can delete your Ruli account from Settings, which removes that account’s data from our servers.

3. Information we process

3.1 Information you provide

• Account. Email address; password stored as a salted hash (not plaintext); Sign in with Apple user identifier as provided by Apple; signed-in state.
• Profile. Username, bio, avatar image or path, and date of birth.
• Packing content. Trips (including destinations, dates, status, and covers), packing checklists and packed flags, inventory items, photos, and notes, which are uploaded to our servers.
• Support. The content of emails and attachments you send to riasiti.juairiah@outlook.co.id.

3.2 In-app purchases

You do not have to buy anything to use Ruli’s packing tools. Coin packs and VIP are optional.

If you purchase, the Apple App Store is the seller. Apple collects and charges the payment method on your Apple ID. We do not receive, store, or process your credit card, debit card, bank account, or other payment-instrument numbers.

After checkout, Apple may send Ruli a short confirmation so we can operate the feature you paid for. That confirmation is limited to store-returned fields, which may include:

• whether the purchase succeeded or failed;
• a store transaction or order identifier (not a card number);
• the product identifier (for example a Coin pack SKU or a VIP plan); and
• for VIP, whether membership is active and the scheduled expiry or next renewal window Apple reports.

We use those fields only to credit Coins or VIP to your Account, apply capacity expansions, honor Settings → Restore Purchases, and ignore duplicate or reversed store events. We also keep, on our servers and tied to your Account, the Coin wallet, Coin history, VIP status, and the counters for Inventory, checklist, and trip expansions.

We do not sell purchase information. We do not use it to show ads, to build advertising audiences, or to market third-party products.

Auto-renew, cancellation, and Apple’s own purchase history are controlled in your Apple ID / App Store subscription settings. Deleting the Ruli app does not cancel VIP billing.

3.3 Device and app preferences

The app may keep temporary cache or display preferences on your phone so the Service loads quickly, but account and packing records are uploaded to our servers. Apple and iOS may also process device identifiers, crash diagnostics, or App Store analytics under your device and Apple ID settings. Those practices are governed by Apple unless we separately enable an analytics SDK, in which case we will update this Policy.

3.4 Information we do not intentionally collect

In this version we do not operate Ruli-side advertising profiles, do not sell packing lists to data brokers, and do not require precise continuous background location for core packing features.

4. How we use information

• create, authenticate, and secure accounts;
• provide Checklist, Inventory, Trips, Me, Coins, and VIP features;
• verify that you are at least 18 years old;
• apply free-tier limits, Coin expansions, VIP caps, and Restore Purchases;
• match Apple’s purchase confirmation to your Account so Coins, VIP, and expansions stay consistent after a reinstall;
• detect refunded, reversed, or duplicated store transactions and adjust entitlements accordingly;
• display packing progress and usage insights;
• respond to support requests and investigate abuse or security issues;
• comply with law and enforce our Terms of Use.

We do not use your packing content to build third-party advertising audiences.

5. Legal bases (EEA, UK, and similar regions)

Where a legal basis is required, we rely on:

• Contract — to provide the Service you request, including account, packing features, and purchases you initiate;
• Legitimate interests — security, fraud prevention, product integrity, and basic support, balanced against your rights;
• Consent — where required, including optional photo library or camera access granted through the system dialog;
• Legal obligation — when we must retain or disclose information to comply with law.

6. Sharing and disclosure

We do not sell personal information. We may share or expose information only as follows:

• Apple / App Store. Sign in with Apple, In-App Purchases, subscriptions, Restore Purchases, receipts, renewals, refunds, and related platform compliance under Apple’s own privacy policy;
• You. Content you screenshot, export, share, or display yourself;
• Service providers. Hosting, storage, email, or support tooling that processes account data, packing content, or support messages under contract and confidentiality;
• Legal and safety. When we believe disclosure is required by law, regulation, legal process, or to protect the rights, safety, or property of users, Ruli, or the public;
• Business transfers. In connection with a merger, acquisition, financing, or sale of assets, subject to appropriate confidentiality and this Policy.

7. Retention

• Account and packing data remain on our servers until you delete specific items, delete your account, or we delete them under this Policy.
• Support emails are kept as long as needed to resolve your request, maintain business records, and meet legal obligations, then deleted or archived according to our retention practices.
• Apple purchase records are retained by Apple according to Apple’s policies.

8. Security

We implement reasonable safeguards for a consumer app that uploads data to servers, including salted hashing of email-account passwords, encrypted transmission where supported, and reliance on platform security for Sign in with Apple and App Store purchases. No method of electronic storage or transmission is completely secure. You are responsible for protecting your device lock, passcodes, Apple ID, and email password. If you believe your account has been compromised, contact us and change your credentials.

9. Your rights and choices

Depending on where you live, you may have rights to access, correct, delete, or restrict certain personal data, or to object to certain processing. You can exercise many rights in the app, which updates the records stored on our servers:

• edit profile fields in Me → Edit Profile;
• delete trips, checklist items, or inventory items;
• delete your account in Settings (removes that account’s Ruli data from our servers);
• manage photo and camera permissions in iOS Settings;
• start, renew, or cancel VIP, and review App Store charges, in your Apple ID subscription settings;
• email riasiti.juairiah@outlook.co.id for support-mailbox requests or questions we cannot resolve in-app.

We will not discriminate against you for exercising privacy rights. If a request is manifestly unfounded or excessive, we may refuse it where permitted by law.

10. Children’s privacy

Ruli is not directed to anyone under 18, and we do not knowingly collect personal information from children or teens under 18. If you believe a minor has created an account, contact us. We will help delete that account from our servers and advise on next steps.

11. International users

Your account and packing data are uploaded to servers that may be located in a different country from where you use the app. Support emails may be processed in the country where our support mailbox or providers operate. Where cross-border transfer safeguards are required, we use appropriate contractual or legal mechanisms.

12. Analytics and Do Not Track

This version does not respond to browser “Do Not Track” signals because Ruli is a native app. If we add optional analytics or crash reporting SDKs, we will update this Policy and, where required, request consent or provide opt-out controls.

13. Changes

We may update this Privacy Policy to reflect product, legal, or operational changes. We will revise the “Last updated” date when we do. For material changes, we may provide additional notice in the app. Continued use after the effective date constitutes acceptance where permitted by law. If you disagree, stop using the Service and delete your account.

14. Contact